Years ago, when my daughters Braelyn and Luna were little, I started paying close attention to what we brought into our home. The more I learned, the more hidden chemicals I found on store shelves.
Like a lot of parents, I switched to “clean” and natural products. They were gentle and had natural ingredients, but most of them simply didn’t work.
Then I heard a health expert talk about grass fed beef tallow. Our ancestors used it for centuries, because its natural fats are so close to our skin’s own. So I sourced pure grass fed tallow and whipped up my very first batch of balm right at my kitchen counter.
Having no idea what I was doing, I made way too much.
I handed out the extra jars to friends and family just to clear the counter. They kept coming back saying the same thing: “This stuff is incredible. You need to sell this.” I laughed it off at first. But as the refill requests kept coming, I knew I had made something special.
That’s how Lulurose, my first skincare line, was born right here in South Jersey. Our kitchen batches grew fast, and within about two years, our quality caught the attention of a major national skincare brand, who asked us to make their products for them. Keeping up with their demand meant making a hard decision: I closed Lulurose to focus on them full time. For the next six years, we crafted thousands of bars and balms a year behind the scenes, learning the craft at the highest level.
Then my girls grew up.
Almost overnight, Braelyn and Luna were teenagers who loved luxury skincare. They wanted elegant packaging, silky textures, and beautiful products for their bathroom counters, not the plain, rustic balms Dad made when they were little. But when I read the labels on the fancy brands they wanted, I found the same hidden chemicals and fillers behind the high price tags.
They wanted luxury that works. I wanted to keep their skin healthy and free of harsh chemicals.
That was the spark for DÉLIER.
I poured eight years of hands on experience into a new vision: luxury skincare made the way nature intended. Every bar, balm, and lotion is handcrafted in small batches in our family studio. No shortcuts, no fillers, no synthetic junk. Just pure grass fed tallow, natural botanicals, and care for skin of every age.
From our family to your daily routine, welcome to DÉLIER.